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The Digital Brief

Insights, advice, and expertise to transform how you build and grow your brand's online presence.

Latest Articles

A small business owner in Raleigh considering if their Facebook page is enough for their online presence.
SEO Credibility

Is Your Facebook Page Costing You Credibility? Why Your Website is Your Most Important Digital Asset

Relying on a Facebook page for your business? Discover why this 'rented land' approach can hurt your credibility and how owning a professional website is the key to growth.

By Josh Hart | September 17, 2025
Raleigh plumber resolving an emergency plumbing issue for a homeowner
SEO Plumbing

The 3-Second Rule: How Mobile Website Speed Wins Emergency Plumbing Jobs in Raleigh

Discover why website speed is critical for Raleigh plumbers. Learn how a fast, mobile-friendly site captures high-value emergency jobs and boosts your local SEO.

By Josh Hart | September 7, 2025
A frustrated business owner looking at a generic website builder interface on a laptop.
Website Design Small Business

The Hidden Traps and Costs of DIY Website Builders

Thinking of using Wix or Squarespace? Discover the hidden traps of DIY website builders, from unexpected costs and poor SEO to the frustration of being a part-time web designer.

By Josh Hart | August 24, 2025
A Google Analytics dashboard displaying website SEO metrics.
SEO

5 Common SEO Mistakes Small Businesses Make (and How to Fix Them)

Is your website invisible to potential customers? You might be making these common SEO errors. Learn how to identify and correct them to start ranking higher on Google.

By Josh Hart | August 17, 2025